Soft, breathable cotton that lifts the morning. This lightweight tee settles comfortably at the shoulders and falls with a retail cut that looks neat under a jacket or loose with sweatpants. The bold, playful front print — “IT’S A NEW DAY” with smaller “RISE N’ SHINE” — reads like a quiet pep talk, the kind you tell yourself while pouring coffee and flipping on the radio. Wear it for slow sunrises, commute playlists, weekend markets, or layering on cooler evenings. The subtly ribbed collar and shoulder tape keep the silhouette clean after many washes, while the tear-away label removes that little itch so your focus stays on the day ahead.
Product features
– 100% Airlume combed and ring-spun cotton (Bella+Canvas 3001) — lightweight 4.2 oz/yd², breathable and easy to layer
– Side seams and retail fit for lasting shape and a neat, casual silhouette
– Ribbed knit collar with seam plus shoulder tape to prevent stretching and maintain structure
– DTF/DTG-printed sleeve and neck label options for crisp, vibrant design details (tear-away label included)
– REACH certified; ethically manufactured (Fair Labor Association and Platinum WRAP certifications); sourced blank from Honduras
Care instructions
– Machine wash: cold (max 30C or 90F)
– Non-chlorine: bleach as needed
– Tumble dry: low heat
– Iron, steam or dry: medium heat
– Do not dryclean








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